MS con call warm-up routine…

If you’ve ever been on a Microsoft con call, this will sound familiar…enjoy.  

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The Long Tail and Branding…

The BEST analysis I’ve read thus far of how branding must adapt/evolve to an Internet-enabled world. Just first rate. If you are in marketing, advertising, communication, or PR (and who isn’t?)… The Elongating Tail of Brand Communication

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Meeting Your Idols…

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time (after the kids are in…

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Books that change the way you think and act…and the rest

Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I’ve divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me know Books that have changed the way I think…

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That’s Da BOM!!!

In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we deliver to our partners to help them execute marketing campaigns. Typically, these are a combination of Word docs, PowerPoints, and PDF’s that are all encompassing in the information they provide. I know the folks who create these BOM’s and I…


A Community That Cares…

Took another step in the evolution of our Public Sector Partner community today. I hosted the first “Planning for the Remarkable Event” call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly “remarkable.” But, it’s not about my broadcasting for 1 hour to partners….it’s…

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Remarkable Advertising…

It’s been said by Seth and Andy, “Do something worth talking about…” (Part 2 is: ‘make it easy for people to tell their friends.”) Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever. Check out the new AOL Mail!

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Business Intelligence-What’s in a name?

When I hear the term “Business Intelligence,” I think of the idea of using data to make better, smarter decisions about your business. This is Microsoft’s take. But, not everyone’s. Met a new neighbor who told me he does “Business Intelligence.” Thing is, for him, it means that he helps US companies perform due diligence…


Reaching out to the Disappointed…

No one likes to have disappointed customers or partners. It’s not fun and you feel like a failure. Nevertheless, it’ s better, IMHO, to reach out to those who are upset than to let their irritation fester. After our WIN calls, I make a point of contacting those who gave me the lowest eval scores…

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Like Peanut Butter and Chocolate…

The intersection of two of my favorite things…football and technology. But there’s a much bigger message here. It touches on building community. It touches on collaborative development. The original post is so good that I am copying wholesale from Church of the Customer Blog If you’re a football fan, you haven’t escaped seeing the YouTube-like…

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