Web 2.0 Booth Buzz…


Our game plan for the Web 2.0 for business is coming along. Perfect? No. Disaster? I don't think so.

For the booth, we've got 2 stations, one about the MSFT technology set that enables Web 2.0 strategy deployment. The other is a rotating set of partner-built solutions (i3 Solutions, Portal Solutions, and Susquehanna Technologies) demonstrating the technology in action.

Our call to action: email the web20 AT microsoft.com alias and get invited to the wiki to add your thoughts to the  What is Microsoft's Web 2.0 Strategy? paper.

Now, the next step is to generate buzz and drive people to the booth (I will be the Wal-mart greeter). I used ideas from Seth Godin on trade shows and tactics as a guideline. I don't think I hit them all, but here's the offer.

I figure, all I need is ONE person to take us up on it and get people talking.

Now, a valid question would be: are you getting the right people at the booth? Very valid. 

Put a Microsoft (temporary) tattoo on your forehead or cheek and be eligible to win 1 of 3 prize packages…

  • 1 copy of Windows Server 2003 with 25 CAL’s
  • 1 copy of Windows Vista Ultimate
  • 1 copy of Office Professional 2007
  • 1 copy of Office One Note 2007
  • Xbox 360 games:
    • 1 copy of Halo 3
    • 1 copy Perfect Dark Zero
    • 1 copy of Forza 2 Motorsport
    • 1 copy of Crackdown
    • 1 copy of Gears of War
  • 1 Windows Vista-branded beverage tumbler
  • 1 Microsoft Office Performance Point 2007 golf towel
  • 1 Microsoft leather portfolio
  • 1 Microsoft Exchange 2007 stress ball
  • 1 Microsoft Office Performance Point 2007 CD case (24 CD slots)
  • 1 Microsoft highlighter
  • 1 Microsoft hat
  • 1 Microsoft Windows Vista notepad cube

Wear a Microsoft Sticker and be eligible to win 1 of 3 prize packages (below)

  • 1 copy of Windows Vista Ultimate
  • 1 copy of Office Professional 2007
  • Xbox 360 games:
    • 1 copy Perfect Dark Zero
    • 1 copy of Forza 2 Motorsport
    • 1 copy of Crackdown
  • 1 Microsoft sport water bottle
  • 1 Microsoft highlighter
  • 1 Microsoft hat
  • 1 Microsoft Windows Vista notepad cube
  • 1 Microsoft Exchange 2007 stress ball

*Winners will be selected at random during the course of the conference by a Microsoft selected “conference floor spotter.” Tattoo or sticker must be plainly and outwardly visible without removing jackets, hats, or other outer clothing items. Good luck!!

Questions: web20 AT microsoft.com

Comments (5)
  1. Our game plan for the Web 2.0 for business is coming along . Perfect? No. Disaster? I don't think

  2. Fredrik Nyman says:

    Considering it costs $595 to get in the door, I suspect the audience may not be what you usually see at conferences.

  3. 15 people are wearing Vista removable tattoos… It’s lunchtime at the Web 2.0 conference and we’re definitely

  4. There are two sides to the ROI equation for today’s conference. On the one hand, we generate positive,

  5. Christi says:

    Thanks again for inviting us to join your booth at the Web 2.0 conference.  As you know, we had great traffic and lots of opportunities to talk SharePoint.  We left with 8 prospects interested in follow up.  Not bad for a couple of hours!

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