One of the hallmarks of blogging and the whole web 2.0 era is that we are adding transparency and removing the veneer of BS from our corporate selves.
To do this, we speak with an authentic voice.
Sometimes the truth hurts, but if you are committed to a relationship...
- with your spouse
- with your business partners
- with your colleagues
- with your customers
You need to tell them the truth and let them know what you think and what you feel.
It may sting at the beginning, but it will make us all stronger in the long run.