Last week I introduced the Marketing Challenge: Microsoft in Web 2.0? for a conference on Nov. 1.
Now we've launched a wiki for customers to help us figure it out.... If You Were Steve Ballmer....
The strategy for the event itself is still developing, but I firmly believe that somehow we have to get the attendees of the conference involved with the software that Microsoft has.
More importantly,to change the way they (potentially) view Microsoft as a "Web 2.0 Player." If they are involved with the thought process, it is possible that they may look at the situation with different eyes.
Besides, if it is really good, we just might have to send it to SteveB himself!