If you are concerned about Identity Theft, this one is going to grab you. Whoever this guy is, he certainly believes in his product. Is he lying? I doubt it, because if anyone figures out that he is, his company is toast!
Which makes you wonder what he knows that you don't that would make him feel comfortable putting his SSN in an ad.
Call them, right?
Now, what can you do to similarly elicit a response from your customers and clients?