Open and Honest Communications…

One of the hallmarks of blogging and the whole web 2.0 era is that we are adding transparency and removing the veneer of BS from our corporate selves. To do this, we speak with an authentic voice. Sometimes the truth hurts, but if you are committed to a relationship… with your spouse with your business…

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Web 2.0 Booth Buzz…

Our game plan for the Web 2.0 for business is coming along. Perfect? No. Disaster? I don’t think so. For the booth, we’ve got 2 stations, one about the MSFT technology set that enables Web 2.0 strategy deployment. The other is a rotating set of partner-built solutions (i3 Solutions, Portal Solutions, and Susquehanna Technologies) demonstrating the…

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How to Prove to Your CFO That Marketing Works

This just in…HT to Allison Dawson. Could be interesting… 11/15/07 10:00am PST  90 minutes online- FREE Marketers face daunting challenges in their organizations. There is never enough time to do everything asked of them. The sales team often doesn’t believe that marketing-generated leads have any value. And the CFO makes marketing more difficult by cutting…

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Is Microsoft a Social Object? Is Your Company?

Hugh Macleod has a great post that helps explain what is at the heart of the social networking phenomenon, namely the social object. It can be anything that arises passion in people. Sports, technology, a cause, whatever. People gravitate towards the object (the node) and then the network forms (and hopefully, the network effects take off) So,…

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Marketing is Internal As Well…

When we talk about what makes a “remarkable” experience, we usually talk about dealing with customers, but that same approach can and should transcend EVERY single part of an organization. Including employees. I called John Jewsbury today (it’s his birthday, so drop him a line) and asked him how his first few months at Sycom…

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World Class Marketing in a Web 2.0 World…Part 1

 If you are reading this blog, odds are you fall in the middle of the dark blue curve. White collar jobs that are “middle of the pack” in the career ladder. And, I daresay, that is where most marketers sit. With a hat tip to Dan Pink for the original citation, I quote in full:…

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Nice Touch….

Now, I’m not looking for a new patio, but if I were, this is a great way for me to find out which company my neighbor used without even asking. Talk about giving your customers a megaphone…

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More Powerful Than Microsoft…

Think that one person can’t match the marketing firepower of a company with a billion dollar marketing budget? Think again. The fact is that the game has changed and it’s critical that Microsoft-and every other company-understand this. Why? As Jackie Huba and Ben McConnell explain eloquently in their book Citizen Marketers, it comes down to a…

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What is Microsoft’s Web 2.0 Strategy?

Last week I introduced the Marketing Challenge: Microsoft in Web 2.0? for a conference on Nov. 1. Now we’ve launched a wiki for customers to help us figure it out…. If You Were Steve Ballmer…. The strategy for the event itself is still developing, but I firmly believe that somehow we have to get the attendees of the…

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Thinking Holistically About Your Event

Roxane and Diamond Technologies are hosting the Microsoft RV next Tuesday and they have left no stone unturned in rallying people to attend the event. Instead of a direct to client perspective alone, they have worked with an “influencer” model, reaching out to local Chambers of Commerce, graduate school classes, and local media (Newark, DE)….

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