Book Review: Cluetrain Manifesto


I remember the day about 8 years ago or so when my colleague, Matt van Horn, told me to read Cluetrain Manifesto.


All I can say is that I made a mistake in not listening to him then.


 The knowledge imparted by this book has been in my head for a while, but it gave me a great framework for the sea-change that is taking place in front of our eyes (and on our monitors).


If you REALLY want to understand the implications of the Web on a social/business/inter-personal level, this is a MUST read.


The candid, authentic style reinforces a lot of what I've been trying to do on this blog and others. For some, a cold dose of reality (get on the cluetrain, baby!). For others, the inspiration to tackle a whole new frontier.

Comments (3)
  1. I remember the day about 8 years ago or so when my colleague, Matt van Horn , told me to read Cluetrain

  2. If you are reading this blog, odds are you fall in the middle of the dark blue curve. White collar jobs

  3. Sometimes you make mistakes, but when you do, what do you learn from them? I’ve gotten a fair amount

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