A partner asked me the other day what qualities they should look for in a VP of Marketing. Like many, they have plateaued and are looking to hire.
I gave them a short answer, but since then, I've refined.
What my JD (Job Description) looks like for a VP of Marketing looks like is this.
Your responsibility as VP/Marketing is to make customers love us so much (see 'remarkable') that they can't help but talk about us. Make it easy for them to tell their friends and colleagues about us. And then, track, measure, scorecard, and iterate the process...all tied back to revenue.
Not easy, but the only path, IMHO.
And, more eloquently that I...the man himself.