Getting Your "Raving Fans" to Help You Sell…

This one is so good, I am copying wholesale from Andy Sernovitz Coffee Cup Software has an amazing page on their site where you can ask 100 real customer what they think about their products.  We’re talking about the ability to email real customers, and get those people’s unfiltered feelings about the company.  It’s such…

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Book Review: Art of Possibility

As you get older, the neural pathways in your mind become like different paths in a forest. Those that are used more often become easier to navigate. The tendency then is to walk down the easier, more comfortable paths (for the most part).  It’s a self-reinforcing cycle. The more you walk, the more comfortable you…

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Cultural Sensitivity…

Everyone has seen those emails that attack American companies bringing their products overseas, like Coca Cola means “bite the wax tadpole” in Chinese. Well, “La Mer” may mean “the sea” in French, but it caught my eye at Neiman Marcus for another reason.

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Email Overload…and how to cope

Most nights, I go to bed with 0 emails in my inbox. Not every night, but that’s the goal. Here’s a good presentation you will enjoy.  Merlin Mann, a well known productivity guru and creator of the popular 43 folders website talks about getting things done, the importance of getting your inbox to zero, and…

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More PowerPoint Jihad…

It may be a losing battle, but convincing the world that it is not about 100 word text slides during your presentation IS a worthwhile goal. Here’s a great post from Presentation Zen on the topic (with a book recommendation)

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If Ready to Go isn’t…

If you’re looking for a quick way to jumpstart your marketing efforts and you don’t have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign.  As one partner put it, “I think the program is the best that MS/Dynamics has done in the 15 years that…

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Book Review: Difficult Conversations

The higher you move up the experience ladder, the more you realize that success in most fields has less to do with technical/domain knowledge (obviously those are important) and more to do with the “softer skills” of things like interpersonal communications. As consultants say, “it is ALWAYS a people problem.” A friend of mine recommended the…

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Stories make the sale…

You want evidence that stories can make a BIG difference in the sale? Here’s a hilarious story that resulted in a (roughly) 14x ROI on a set of cheap Pokemon cards in an eBay auction. Why? It’s a hugely entertaining story which generates HUGE word of mouth (the email I got read :FW: The best eBay description I’ve ever…

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Are Your Biz Cards Remarkable?

Remember Joey Coleman? It was because of his business card alone that I introduced him to a number of my partners and generated some biz for him. Well, our favorite guy, Seth Godin, once again waxes eloquent…and this time on the subject of cards.  He’s right. As usual.

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TV Anywhere…

Picked up a copy of the Wall St. Journal today and read a good article called “Make Up Your Own Mine” about a gold mine disagreement in Romania. The author says, “Tonight, PBS will air “Gold Futures,” a film by Hungary’s Tibor Kocsis.” May not be your cup of tea, but it’s mine. I was…

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