Went up to Hagerstown, MD today for an Open House with Innovative Incorporated, one of the leading Microsoft partners in that area. These guys really get the idea of the immersive customer experience.
A festive atmosphere with rooms throughout the office dedicated to different technologies. [I hung out in the Microsoft room, of course, with an Xb0x 360 on a Hi-Def machine and a Vista machine showing through the same monitor.]
Also there were Cisco and HP, helping customers understand the full range of solutions the company provides.
Giveaways and raffles added to the excitement as well.
This was just a good example of an event that didn't have to evangelize, just build relationship and reinforce the brand image...these guys get technology, are passionate about it, and know how to make it hum.
What customer wouldn't want that?