Think a Microsoft or YOU can control the conversation? Just because we've got more money doesn't mean we can do it. Nobody can.
The beauty of the net and social media is the democratization of the bullhorn.
If this story doesn't convince you, well then, you may want to check yourself in...you're going to have a hard time adjusting to the changes that are a coming.
Microsoft, I hope you (we) are listening. I hope we all are.