Google’s next acquisition…

Here’s an idea…Google buys www.wikipedia.org (if that’s even possible), but talk about the ability to offer highly targeted, relevant ads. Man…

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Book Review: Small Is the New Big

Any long time reader of this blog will know that I am a huge fan of the marketer, Seth Godin. I have read pretty much all of his books and I love the way he thinks. I just finished his new book Small Is the New Big which I liked, but didn’t love. It’s a…

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Get Engaged Just Works…Part 2

Just when you thought 67 registrants and over 50 attendees was the best it could get….here’s comes another one. Get Engaged partner, Corporate Network Services had 97 registrants and 71 attendees for a Vista/Office/Exchange “Sneak Peak” event managed through Microsoft Partner Events Executing beautifully, the CNS team leveraged the Microsoft Mid-Atlantic team and MS like…

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Blitzing to Synergy works…

Saw Chris Corbett from Ease Technologies at the Hunt Valley Synergy today…he’s a believer in the process. He’s been to 5 Synergy events and shows up regularly at the blitzes to drive attendance. Told me today that he’s got 4 solid net-new prospects as a result of the Blitz->Synergy process.   This is how it…

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Get Engaged Just Works…

Today we got some evidence that the full-on Get Engaged engine works. BEI had over 55 people attend their event on Exchange 2007, Vista, and Office 2007! It was literally standing room only. What I saw today is that when all of the pieces of the puzzle come together, it just works! Here’s what they did….

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Sunday Afternoon Advertising…

Gotta wonder how worthwhile it is for companies to hire people to stand on street corners wearing signs. Saw a lot of them out and about during my driving around today. It must pay off, otherwise they wouldn’t do it, I guess, but how do you measure the return on your investment? Do you ask…

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Getting the event engine rolling in Jan/Feb ’07

The list below represents topics/geos we’re interested in going after in Jan/Feb ’07 with In-Person Events.   Available In-Person Events for Jan-Feb sponsorship Microsoft will deploy Support Offers and other assistance* to drive. Email gemaa@microsoft.com to indicate your interest

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Continuously adding value…

I’ve been a Vonage customer for over 3 years… Competition is heating up for them in the VOIP phone space. I was surprised/intrigued to see their latest effort to differentiate themselves. Nice touch. Got to keep improving.   Weather Vonage is now offering US weather service information at no additional charge to all Vonage customers,…

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