Preparing for your event…

Maria from MetroStar writes in:   Sorry to bother you with question after question, but here’s my latest dilemma: Where can I direct my event speaker to ready Microsoft Event Product Presentations?   I.E. I’m looking for the link to the presentations I’ve heard about, that Microsoft encourages us to utilize for our events.  I would…

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What it takes to be great…

A fantastic article about the value of hard work…and the illusion of natural talent.   Here

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Integration…

Spoke with 2 customers at Synergy last week and, would you believe it, their key concern is ‘synergy’ aka Integration? Bottom line: when you get out there selling Microsoft solutions, you’ve got to focus on how these products work together and complement each other. Educate the customers and they WILL appreciate you for it.

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Turning entire industries upside down…

Since the Internet era began, talk of ‘disintermediation’ has flown about…how entire industries will be revolutionized by the technology. If there’s one thing I’ve figured out about technology it’s that many of the changes I foresee do occur…it’s just that they take longer than expected. My start-up (basically a social networking local commerce site) is…

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Hospital Wi-Fi

I’m sitting in the lobby waiting for a blood test, typing away on my laptop. There’s a secured wireless network here. Why not an unsecured one for people like me? What’s the big deal in providing free wireless access? The routers are dirt cheap, security’s not a concern, and most people aren’t going to be using…

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Great marketing effort…

ePartners is using an external event to create a perceived need among their customers and prospects. Very nice way to ride a wave… Dear Valued Customer, Last evening, Microsoft released its new web-browser, Internet Explorer 7.0 (IE). For this application, Microsoft has chosen to utilize Automatic Updates (AU) to push Internet Explorer 7.0 to all…

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Grabbing Attention…

We could all learn something from Bill Fleming in Norfolk. He understands how to grab attention and engage customers at his event… He writes: ‘one thing I did in presenting the session on Communication and Collaboration a few weeks ago was to start out with a 1 minute video of the “cat herding” ad that…

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Some entertaining spoofs on Mac-PC commercials..

These were not created by Microsoft nor endorsed by Microsoft. Still funny though… https://www.youtube.com/watch?v=A9Krgk4Mlps https://www.youtube.com/watch?v=i_kJPxhOd8U https://www.youtube.com/watch?v=f3ZTCZW_cRw

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Driving Attendance…

Maria wrote in today: “my numbers are still so low, and I’ve been blasting emails and phone blitzing for weeks??? I’ll keep you posted, if you think of any tips, please let me know   Here’s what I said: Are you keeping your partners accountable to call [she’s got 2 others in the event with…

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Getting Your Attention…

A few years ago, I met a guy named Andy Sernovitz in New York at an Internet-era networking event. We chatted, I was impressed, and I put him on my “business contacts” list. This means that I send him (and the others) a brief (business-focused) update on what I’m doing, trying to keep the lines…

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