If you are a service partner, one of the best things you can do for the event you are hosting is to join forces with a training partner (CPLS in MS lingo-Certified Partner for Learning Solutions) and a LAR (Large Account Reseller).
This will do a few things for you.
- help you increase the amount of effort/people on the demand gen activity
- help you present a total solution of services, products, licensing, and training to your customers
It's good to see that some partners are getting on the bandwagon. Let us know if you need help finding a partner!