Clarification: Submitting Apps to additional regions through Marketplace

We presented a session at TechEd Australia yesterday about Windows Marketplace for Mobile and we took many questions from all the interested developers in the audience. One of the questions was about the cost for submitting your application for sale in additional countries. Here’s the answer we gave :

  1. We said that the first $99 gets you 5 application “slots” that you can submit apps to. Each application after the first 5 would cost $99/each.
  2. Unlimited updates for each of these slots.
  3. If you need to submit that app for sale in other countries, it would cost you a “slot” which is $99 *THIS IS WRONG*

The right answer is :


Our apologies for not clarifying that fact earlier. Must be a brainfart on our part 🙂


thanks all for spending your time listening to us and have a great TechEd.

Comments (4)

  1. Andrew says:

    Thanks for clarifying & for a great presentation.

    Continuing on from what you just mentioned, does deploying to each additional region take up a slot on top of the $10?

  2. Murray says:

    Hi James,

    Thanks for the region udate.  Was there any more info on the question I raised about being able to discount or change pricing of the app post the initial launch of it in the marketplace?


  3. Loke Uei says:

    Andrew: no it does not take up a "slot".

  4. Barry says:

    Is it confirmed that a "locale" (or "market", referring to the link you provided) corresponds to individual countries?  Or are there groups of countries comprising each market?

    $10 should be quickly recouped as long as an app sells, but it will still be tempting for developers to ignore small countries (such as New Zealand – or Tonga) if they are not included in a larger market.

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