Incidentally, Richard Jones (winner of the British Computer Society's IT Developer of the Year award) is the Development Director for Anglia.
Here are the benefits that their customer derived from implementing this solution:
Reducing Cost: The mobile solution helps companies cut costs by reducing errors and improving efficiency. Some of the biggest savings are realized by reducing labeling errors and the associated delivery failures and fines.
Improves Supply Chain Management: Before, with paper-based quality insurance inspection, there could be as much as a four-hour gap between the time employees record and respond to a problem. By that time, the product may already have shipped. With the LINKFresh mobile solution and automated failure alerts, employees can take action immediately when a problem is detected.
Strengthens Competitive Advantage: Customers can strengthen their competitive advantage with a Windows Mobile–based extension of their LINKFresh systems. They can manage their supply chain more effectively, which helps them meet the strict standards of major customers such as supermarket chains. “If supermarkets see you are taking steps to ensure you follow their processes, it puts you in a better position when you negotiate contracts and bid for further work.”
Increases Productivity of Mobile Employees: Much of the workforce in the fresh-produce industry is transitory—for instance, they may pick produce for only one season. Workers might not speak the same language as their employer or have much experience with computer technology. Collecting data in their own language on a handheld device with an intuitive interface can make their jobs a little easier.
Here's the link to the full case study: http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000500