Connecting with beer lovers, Kinect-style

A lost puppy and his Clydesdales stablemates may have commanded the advertising spotlight during Super Bowl XLIX, but for our money, the real marketing magic from brewer Anheuser-Busch was on display at the “House of Whatever,” a gigantic tent set up for three days outside the stadium. Inside was a huge bar, behind which hung…


Booting up customer relations with Kinect

Tension mounts as the place kicker trots onto the field. With only seconds left on the clock and a score of 12 to 14, this three-point field goal attempt will decide the game’s outcome. And who is the intrepid kicker, on whose kicking prowess so much rests? It’s any of a host of fans, each…