Mattel Barbie Dream Closet engages new generation of fans and reinforces 60-year-old brand

Much like Build-A-Bear Workshop, Mattel has been watching the trends and finding that children are embracing digital media. How can the company keep a toy like the Barbie doll, launched in 1959, relevant in a world where tablet computers and smartphones dominate kids’ wishlists? Once again, Kinect for Windows has proved a formidable ally in…


Kinect for Windows Shopping Solutions Showcased at National Retail Federation Expo

Swivel Close-Up, a Kinect for Windows-based kiosk from FaceCake, lets customers visualize themselves in small accessories such as makeup, sunglasses, and jewelry. Microsoft Kinect for Windows has been playing an increasingly important role in retail, from interactive kiosks at stores such as Build-A-Bear Workshop, to virtual dressing rooms at fashion leaders like Bloomingdale’s, to virtual…


Styku Smart Fitting Room Expected to Improve Online Shopping Experience, Reduce Returns

Styku, a Kinect Accelerator startup, set out to alter clothes shopping for retailers by using the Kinect for Windows sensor and software development kit to develop its Smart Fitting Room quickly, a new case study reports. The technology will soon be used by Brooks Brothers, IM-Label, and other fashion retailers. Styku hopes to improve the…