Retail signage gets smart

The following blog was guest-authored by Justin Miller, an account manager for digital media and biometrics at NEC, a global provider of IT services and products. When was the last time that you went into a retail store and—without talking with a salesperson—got more information about a product or service than you could have gleaned…


Connecting with beer lovers, Kinect-style

A lost puppy and his Clydesdales stablemates may have commanded the advertising spotlight during Super Bowl XLIX, but for our money, the real marketing magic from brewer Anheuser-Busch was on display at the “House of Whatever,” a gigantic tent set up for three days outside the stadium. Inside was a huge bar, behind which hung…


Graffiti experience pulls in shoppers

The following blog was guest authored by Dr. Neil Roodyn, a Microsoft MVP and the founder and director of nsquared, a company dedicated to using software to solve business problems. What does a maker of high-end consumer electronics do to reinforce its image as a pioneer in tech innovation? That was the question facing our…


Kinect-enabled solutions offer insights on retail customers

If you wanted to see the latest, most innovative technology for retailers, the 2015 National Retail Federation (NRF) Expo was the place to be. This annual event, popularly known as the “Big Show,” took place January 11–13 in New York City. For the third consecutive year, the Kinect for Windows team was pleased to participate…