Mattel Barbie Dream Closet engages new generation of fans and reinforces 60-year-old brand

Much like Build-A-Bear Workshop, Mattel has been watching the trends and finding that children are embracing digital media. How can the company keep a toy like the Barbie doll, launched in 1959, relevant in a world where tablet computers and smartphones dominate kids’ wishlists? Once again, Kinect for Windows has proved a formidable ally in…


Kinect for Windows Helps Girls Everywhere Dress Like Barbie

I grew up in the UK and my female cousins all had Barbie. In fact Barbies – they had lots of Barbie dolls and ton of accessories that they were obsessed with. I was more of a BMX kind of kid and thought my days of Barbie education were long behind me, but with a…