Mattel Barbie Dream Closet engages new generation of fans and reinforces 60-year-old brand

Much like Build-A-Bear Workshop, Mattel has been watching the trends and finding that children are embracing digital media. How can the company keep a toy like the Barbie doll, launched in 1959, relevant in a world where tablet computers and smartphones dominate kids’ wishlists? Once again, Kinect for Windows has proved a formidable ally in…


Kinect for Windows at Convergence of Style and Technology for New York Fashion Week

This year, Kinect for Windows gives Fashion Week in New York a high-tech boost by offering a new way to model the latest styles at retail. Swivel, a virtual dressing room that is featured at Bloomingdale’s, helps you quickly see what clothes look like on you—without the drudgery of trying on multiple garments in the…