Enabling retailers to drive business in new, innovative ways

It is essential for retailers to find ways to attract and connect with customers—and to stand out from the competition. To help them do so, the industry is grappling with how to build interactive experiences at scale that engage and truly help customers make satisfying purchasing decisions while also using retail space strategically to provide…


Mattel Barbie Dream Closet engages new generation of fans and reinforces 60-year-old brand

Much like Build-A-Bear Workshop, Mattel has been watching the trends and finding that children are embracing digital media. How can the company keep a toy like the Barbie doll, launched in 1959, relevant in a world where tablet computers and smartphones dominate kids’ wishlists? Once again, Kinect for Windows has proved a formidable ally in…


Kinect for Windows at Convergence of Style and Technology for New York Fashion Week

This year, Kinect for Windows gives Fashion Week in New York a high-tech boost by offering a new way to model the latest styles at retail. Swivel, a virtual dressing room that is featured at Bloomingdale’s, helps you quickly see what clothes look like on you—without the drudgery of trying on multiple garments in the…


Kinect for Windows Helps Girls Everywhere Dress Like Barbie

I grew up in the UK and my female cousins all had Barbie. In fact Barbies – they had lots of Barbie dolls and ton of accessories that they were obsessed with. I was more of a BMX kind of kid and thought my days of Barbie education were long behind me, but with a…