Graffiti experience pulls in shoppers

The following blog was guest authored by Dr. Neil Roodyn, a Microsoft MVP and the founder and director of nsquared, a company dedicated to using software to solve business problems. What does a maker of high-end consumer electronics do to reinforce its image as a pioneer in tech innovation? That was the question facing our…


Mattel Barbie Dream Closet engages new generation of fans and reinforces 60-year-old brand

Much like Build-A-Bear Workshop, Mattel has been watching the trends and finding that children are embracing digital media. How can the company keep a toy like the Barbie doll, launched in 1959, relevant in a world where tablet computers and smartphones dominate kids’ wishlists? Once again, Kinect for Windows has proved a formidable ally in…