We thought it was pretty big news when Zugara’s Virtual Dressing Room technology dazzled fans at Major League Baseball’s 2015 All-Star Game. Now the Kinect-powered application, which allows users to digitally try on new apparel, is popping up around the world—from Central America to the Far East to Red Square. It seems that Virtual Dressing Room has gone from the Major Leagues to the League of Nations. (Yes, we know that the League of Nations no longer exists, but you get the idea.)
First on the world tour was Panama, where Zugara’s Virtual Dressing Room kiosks debuted at a major shopping mall. The kiosks enabled mall customers to digitally try on a variety of virtual apparel items, from casual to chic, and view the results in multiple displays. Shoppers were captivated by the experience, as were retailers.
Halfway around the world, Zugara’s technology features prominently in “60 Minutes in Tomorrow,” an exhibit on augmented reality and virtual reality at Moscow’s SMIT Space Innovation Center. The exhibit showcases cutting-edge technologies that are poised to make an impact in transportation, shopping, and other aspects of everyday life. Zugara has two Virtual Dressing Room kiosks on display in the exhibit, which runs through the end of January 2016.
Continuing our globetrotting, we come to Xi’an, China, which hosted the Augmented World Expo (AWE)–Asia event in mid-October 2015. The world’s largest conference on augmented and virtual reality, AWE focuses on technology that helps people in their everyday work and leisure activities. Zugara was pleased to be one of the few US-based augmented reality companies invited to present at the Asian event. Matt Szymczyk, CEO of Zugara, gave a presentation on “Expanding Use Cases for Augmented Reality in Retail,” which highlighted the Virtual Dressing Room technology and its impact on retailer and brand tactics. Ginwa, the Chinese conglomerate that sponsored AWE Asia, has since announced plans to deploy retail pilots of the Virtual Dressing Room in Ginwa malls in Xi’an.
As an essential piece of Zugara’s Virtual Dressing Room technology, Kinect for Windows is delighted to be along for this round-the-world adventure. The latest Kinect sensor’s advanced body tracking capabilities are key to the Virtual Dressing Room, providing an accurate body map, which Zugara’s proprietary software uses to automatically size and scale the selected clothing to fit the shopper. What’s more, the Kinect sensor’s ability to accurately follow the movements of 25 skeletal joints enables enhanced motion and gesture tracking, allowing the software to synchronize the apparel to the would-be purchaser’s movements. Add in background subtraction and the insertion of a high-definition virtual background image, and the shopper needn’t imagine how she’d look on the streets of Moscow, Xi’an, or Panama City—she can see it right on the display!
The Kinect for Windows Team