Mobile Advertising SDK for Windows Phone 7 announced


Microsoft Advertising SDK for Windows Phone 7 is available for download as of today (note: currently available only in the U.S. but still interesting news as the availability will expand in the future).
Get started with Microsoft Advertising SDK for Windows Phone 7 via the official page on Microsoft Advertising.

As announced on the Microsoft Advertising blog post:

“With this launch, Windows Phone 7 app developers can maximize their mobile ad revenue by leveraging the industry’s first real-time bidded Mobile Ad Exchange, our superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force –as well as the large-scale adCenter marketplace. Specific capabilities of our Mobile Advertising SDK for Windows Phone 7 include Demographic, Category, Carrier and Location targeting; Text and Image Units; Click to Call and Click to Web ad actions, and robust reporting on in-app ad revenue, ad inventory, clicks, CPM and sell thru rate. ”

What we, developers, need to know is that integrating the ads in our applications is really straight-forward (something like a few lines of code) with ads being displayed to the user as text or image banner. Be sure to check it out (today if you are U.S. based).

Comments (1)

  1. Harris Glen says:

    Does this new Microsoft Advertising SDK support other ad network like Admob, MobGold, etc. ?