The MSDN evening session from last week has been recorded and can be watched online on our Chopsticks platform. In this session, Martijn Beenes, coming specially from the Netherlands for this session, explains how to use the installer tools, MSI's, WiX toolset (Windows Installer XML), and shows how to create a fully customized Windows installer packages using WiX.
View the session online: http://www.microsoft.com/belux/msdn/nl/chopsticks/default.aspx?id=455 (you will need to login for this as it's premium content).
Together with the recording you can also find the PowerPoint presentation by clicking the Resources tab.
Martijn, thanks for the great session, we hope to see you again in Belgium in the future.