Kraft to Save $2.2 Million over Two Years with New Web Content Management Solution

From the case study

One of the world’s largest food and beverage companies, Kraft Foods needed to give its brand groups greater speed and flexibility in connecting with consumers online. The company chose Microsoft® Office SharePoint® Server 2007 as a new global standard for Web content management and is now running its three largest Web sites on its new solution, with plans to migrate all consumer-facing Web sites by the end of 2010. Through its use of Office SharePoint Server 2007, Kraft is benefiting from streamlined Web content publishing; support for new forms of digital marketing; and the performance, scalability, and reliability needed to support more than 100 million page views per month. What’s more, the solution’s rich capabilities and ease of management are expected to save Kraft millions of dollars over the next two years in agency fees, support costs, and development costs…

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