MIX09: Search Engine Optimization (SEO) for Web Developers

  • Article

Introduction to URL Rewriter in 15 minutes

Presenter: Thomas Deml, Group Program Manager, Web Platform and Tools, Microsoft

Video: https://videos.visitmix.com/MIX09/T86M

  • The Key – Canonical URL’s
    • “reduced to the simplest and most significantly form possible without loss of generality”
    • showed 4 different URL’s that point to the same content, which lowers your search rank. Better rank if you get all 4 request combined into 1
  • Solution – IIS URL Rewriter
  • Enforcing WWW
    • Shows creating a rule with regular expression
    • if matches to a HTTP_HOST value
    • 301 Redirect to a different URL
    • Shows in action on his blog
  • Hide default document
    • Creates another rule – if user asks for index.php
    • Redirect– takes away “index.php”.
    • When crawler sees the 301, it will scratch from his list and crawl the new URL
  • Hiding the mixing of case
    • Import a HTACCESS
      • URL Rewriter has a HTACCESS-to-URL Rewiter converter. Lots of rules already out there.
  • Shows rules in web.config