What’s the longest Microsoft product name?


We’ve done the “silly Microsoft product names” thing before, but in an internal discussion Larry Osterman upped the stakes with the following contender:


Microsoft Windows Server Base Operating Systems Management Pack for Microsoft Operations Manager 2005

One of the reasons I admire Larry is that when something like this annoys him, he immediately blogs it — including the fact that I trumped his suggestion with the following tongue-twister:


Microsoft® WinFX™ Software Development Kit for Microsoft® Pre-Release Windows Operating System Code-Named “Longhorn”, Beta 1 Web Setup

This Microsoft product name weighs in at a whopping 134 characters, including two ®’s and one ™. A product name, in fact, that only a zombie branding manager could love! (All its friend — including Chris Sells and Mike Gunderloy — just call it the WinFX SDK)


Can anyone beat this? Is this really the longest Microsoft product name ever? And what’s the longest (or silliest) Microsoft product name that you’ve had to suffer through?

Comments (4)

  1. zzz says:

    Microsoft® WinFX™ Software Development Kit for Microsoft® Pre-Release Windows Operating System Code-Named "Longhorn",

    This implies that the Beta 1 does not work on XP/2003 where as Beta 1 RC did work. Correct?

    And I don’t quite get it why the Vista Beta 1 and this also still mention Longhorn. Are you still going to refer to Longhorn when it comes to pieces that may apply to both Vista and the server edition?

  2. jonathanh says:

    Good question – I’m not sure whether the name implies that it doesn’t work on XP/2003.

    As for why it still refers to Longhorn, I’ll lay odds that its name was decided *before* the client naming announcement. And when you’re that close to shipping, it’s really painful to make changes (even something as simple as a name!), so I’m betting that they just went with what they had…

  3. (OK, it’s just Strider HoneyMonkey, really)

  4. MathiasR says:

    (Diesen Artikel hatte ich vor dem offiziellen Launch schon einmal auf theSpoke 2 gebloggt, so dass er…