If you think Microsoft uses silly product names, you’re in good company

I’ve ranted before about Microsoft product names, so it’s nice to see that I’m in good company:

CNET Interviewer: “You made a comment this morning poking fun at a Microsoft product name. Do you think Microsoft is good at marketing?”

Steve Ballmer: “Sometimes. Sometimes we’re very good. Sometimes I get tired of hearing, oh, they’re only good at marketing. The product was Windows Mobile Security and Messaging add-on pack, or something. Bleeeeeehhhh… Couldn’t we have figured out a way to name that more simply?”

(for more insider takes on Microsoft product naming, check out Adi Oltean and Kevin Briody — for external opinions, Hugh “gapingvoid” Macleod gets a good rant going, but I still like crazyapplerumor’s “Undead Focus Group Picks Names For Microsoft Technologies” best of all)

Comments (1)

  1. I’ve started a contest for the longest Microsoft product name ever… see the first entries here: http://blogs.msdn.com/jonathanh/archive/2005/08/05/448103.aspx