Why ning?

Not to complain or anything, but I don't get Ning. For the past fifteen minutes, I've been clickning through hotornot-like scenarios. Some of them are hysterical (try "Which driver has the smaller penis?") and some are mundane (Which is the better beer?). But I'm looking for why this is the next bit thning and can't figure it out.

Comments (3)
  1. MSDN Archive says:

    Hi John,

    Let me try.

    1. As I’m sure you know, the ‘writeable web’ is the second half Berners-Lee’s vision for the web. We’ve made great progress on the 1st half: the ‘readable web’ but have a long way to make the web really truly writeable.

    2. The writeable web isn’t just about publishing text. Simple website creation for home users was/is still too hard for most. Blogging has made this easier, but is mainly text-based. People want to write more to the web than just text, that’s why services like Flickr are doing so well (and why MSN Spaces provided photo publishing as a first-run feature) – there is a huge pent-up demand for this.

    3. The writeable web isn’t just about publishing the stuff you create. It really comes to life once you are able to mix/remix your content with others, even dynamically. Doing this kind of content integration still requires web dev / technical skills.

    Btw, content in this context really also means services, structured data, text, music, video, pictures. The demand is there for people to remix all this rich content really easy so people can create new content.

    4. In the same way blogging made it easy for non-technical users to publish text to the web, services like Ning go the next step. They allow non technical users to recombine and augment content, to create their own new content (as per defintion of content above). This means a mum at home can potentially become a web services integrator (I use the web services loosely here, but you get the point). This is what the excitement is about – it opens new doors and ooprtunities for non-technical folks to create brand new stuff (most of completely for non-commercial resaons). Anything that brings us closer to TBL’s vision will always get attention.


  2. johnmont says:

    I guess, if that’s it, I don’t get what the fuss is all about. Of course, I didn’t get what the fuss was about RSS, either — it seemed like one of those natural evolutions of the Web.

    I also have no idea how ning will make money versus, say, Google, MSN, or Yahoo.

  3. MSDN Archive says:

    Ok, slightly different but good question. Here’s an answer:


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