What Is In a Name?

I've been wondering for a while about brands. It wasn't until last night I realized this meant I'd turned into a marketing person quietly over the last couple of years. But that's another matter.

I look at Visual Studio, and I think to myself “productive collection.” I look at “Visual Basic Standard” and I hear “productive accessible workhorse” tools. So to me, Visual means “productive.” What does Visual mean to you? What should it mean?