What Is In a Name?

I've been wondering for a while about brands. It wasn't until last night I realized this meant I'd turned into a marketing person quietly over the last couple of years. But that's another matter.

I look at Visual Studio, and I think to myself “productive collection.” I look at “Visual Basic Standard” and I hear “productive accessible workhorse” tools. So to me, Visual means “productive.” What does Visual mean to you? What should it mean?

Comments (7)
  1. to me, "Visual" means "drag and drop".

  2. pl says:

    Personally, I find it pretty bizzare that Microsoft names all their development tools ‘Visual’. It’s like the most important thing about them is the resource editor.

  3. AndrewSeven says:

    Definitely in marketing 8|

    In the MS context it seems to mean an IDE where you don’t have to use command line for everything; you can click visualy identifiable elements.

    To know what Visual means, consult a dictionary.


    When I see or say "Visual Basic Standard", I think (am thinking) "mort" or worse 😉

  4. "Visual" to me means manipulation of graphical elements a la Visio, UML tools, Quark (er… Publisher), etc. In VS, I think it all boils down to the legacy of "Visual Basic." As far as branding goes, "Visual Basic" was the home-run: it captured what was new and different about the product (the visual designer being such a dramatic thing in 91) and "vee-bee" comes trippingly off the tongue.

  5. Chris Kinsman says:

    Means designers to me. i.e. form designers, etc.

  6. So what do you all think "Basic" means?

  7. a.c. says:

    > So what do you all think "Basic" means?

    The difficulty or unwillingness to use a character instead of long keyword ( { vs "begin" )

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