Talking with Jerry Weinstock of CRM Innovation about sending SMS messages with Dynamics CRM

During Convergence 2010 I spent a lot of time walking the expo hall to learn what our partners were building on our Dynamics products. I stopped by the CRM Innovation booth pictured here and discovered they now have a SMS addin for Dynamics CRM 4.0. Here are some key features of this product.

Text Messenger allows CRM users to send text messages (SMS) without per use fees.

  • Send 1-to-1 texts to Contacts.

  • Send a text to an entire marketing list.

  • No third party messaging service provider required.

  • No per use/monthly fees, messages are sent via Outlook.

  • Text messages appear in the Contact's record History View.

CRM Innovation is certainly a Microsoft Partner that always suprises you. Their innovative products and use of technologies like Silverlight 4.0 means you just never know what they will release next.


John O'Donnell
Microsoft Dynamics ISV Architect Evangelist
Microsoft Corporation



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