We Help Our Customers Transform


"Innovation—the heart of the knowledge economy—is fundamentally social." — Malcolm Gladwell

I’m a big believer in having clarity around what you help your customers do.

I was listening to Satya Nadella’s keynote at the Microsoft Worldwide Partner Conference, and I like how he put it so simply, that we help our customers transform.

Here’s what Satya had to say about how we help our customers transform their business:

“These may seem like technical attributes, but they are key to how we drive business success for our customers, business transformation for our customers, because all of what we do, collectively, is centered on this core goal of ours, which is to help our customers transform.

When you think about any customer of ours, they’re being transformed through the power of digital technology, and in particular software.

There isn’t a company out there that isn’t a software company.

And our goal is to help them differentiate using digital technology.

We want to democratize the use of digital technology to drive core differentiation.

It’s no longer just about helping them operate their business.

It is about them excelling at their business using software, using digital technology.

It is about our collective ability to drive agility for our customers.

Because if there is one truth that we are all faced with, and our customers are faced with, it’s that things are changing rapidly, and they need to be able to adjust to that.

And so everything we do has to support that goal.

How do they move faster, how do they interpret data quicker, how are they taking advantage of that to take intelligent action.

And of course, cost.

But we’ll keep coming back to this theme of business transformation throughout this keynote and throughout WPC, because that’s where I want us to center in on.

What’s the value we are adding to the core of our customer and their ability to compete, their ability to create innovation.

And anchored on that goal is our technical ambition, is our product ambition.”

Transformation is the name of the game.

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