There’s Magic in the Air

This is a follow up to Santa Lands on a Virgin Atlantic Plane with 4D Technology.  It turns out that you can measure the magic in the air.

Here is the page that’s tracking the festive magic:

There’s Magic in the Air

Here is a snapshot of the page:



How are we measuring the festive magic?  Using cloud-based Dynamics social analytics software.

Via the There’s Magic in the Air site:

”At Virgin Atlantic we love the festive season and so do lots of our customers.

So this year, we wanted to see how much ‘festive magic’ our customers and employees are creating around the world.

Partnering with our friends at Microsoft, we're using cloud based Dynamics social analytics software to calculate the volume and sentiment of social posts on platforms like Facebook and Twitter. We’re analyzing the posts for positive mentions of keywords like ‘Christmas,’ ‘magic’ and ‘reindeer.’ So we can understand how much of that festive magic is being generated every day until 7January, 2015.

We're doing this in a totally anonymous way, and we're not storing any personal information. We just want to understand how much magic we're collectively creating during this period.”

What a fun and festive way to show software in action, and use technology to light up the holiday season.

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