Everything should be a startup.
Unless you’re a learning organization that actually uses what you learn to leapfrog ahead.
But the paradox is you can’t hold on too tightly to what you’ve learned in the past. You have to be able to let things go. Quickly. And, you have to learn new things fast. And, if you can create a learning organization with tight feedback loops, that’s the key to longevity.
Adapt or die.
But the typical challenge in a big organization, is rejecting the new, and embracing the old. And that’s how the giants, the mighty fall.
Here is how Satya Nadella told us how to think about what longevity means in our business …
“What does longevity mean in this business? Longevity in this business means, that you somehow take the core competency you have but start learning how to express it in different forms.
And that to me is the core strength.
It's not the manifestation in one product generation, or in one specific feature, or what have you, but if you culturally, right, if you sort of look at what excites me from an organizational capacity building, ... it's that learning ... the ability to be able to learn new things ... and have those new things actually accrue to what we have done in the past ... or what we have done in the past accrues to new learnings ... and that feedback cycle is the only way I can see scale mattering in this business ... otherwise, quite frankly you would say, everything should be a startup ... everything should be a startup ... you would have a success, you would unwind, and everything should be a startup ... and if you're going to have a large organization, it better be a learning organization that knows how to take all the learning that it's had today and make it relevant in the future knowing that you'll have to unlearn everything, and that's the paradox of this business and I think that's what I want us to be going for.”
In my experience, if you don’t know where to start, a great place to start is get feedback. If you don’t know who to get feedback from, then ask yourself, your organization, who do you serve? Ask the customers or clients that you serve.
But balance what you learn with vision. And balance it with analytics and insight on behaviors and actions. Customers, and people in general, can say one thing, but do another, or ask for one thing, but mean something entirely different.
Remember the words of Henry Ford:
“If I'd asked customers what they wanted, they would have said ‘a faster horse’.”
Expressing pains, needs, opportunities, and desired outcomes leaves a lot of room for interpretation.
Drive with vision, build better feedback loops, interpret well, and learn well, to survive and thrive in an ever-changing world.