How do you rehydrate, revitalize, or renew a brand?
I thought that a post on rebranding would help people get a new lease on life. I see people hold on to dead brands, launch fizzle brands, and kill brands by being all things to all people. I see this happen to individuals and their personal brand too.
I decided to ask the best in the business ... Al Ries. Aside from a best-selling author, Al is one of the best business consultants in the world on branding and positioning. After all, he's written THE book on "positioning."
Al wrote a fantastic guest post for me:
It's a masterpiece.
If you are looking at how to rehydrate your product or yourself, it's a MUST read.