"People are known by the company they keep; companies are known by the people they keep." — Bill Gates
I’ve revamped and swept my business books collection. My business books collection is a rich set of the best business books that you can use to change your game. They are especially important now with the cloud.
I find the cloud is a great chance to get back to your business, and get back to the basics. To do this, you have to figure out the role you want to play in the cloud (be the cloud, use the cloud, move to the cloud.) You also need to really figure out your strategy.
My strategy section of my business books includes:
- Blue Ocean Strategy
- Business Model Generation
- Competitive Strategy
- Delivering Happiness
- Doing Both
- Good to Great
- Strategy Maps
- The Answer to How is Yes
- The Art of War
- The Well Timed Strategy
Blue Ocean is your best friend when it comes to the strategy game. The idea is to compete where there is no competition. For example, how would you compete against a circus? Would you find cheaper or better animals? No, you change the game and create a new market. That’s what Cirque du Soleil did. The question then becomes, how do you do this at the personal level to stay competitive in the marketplace?
Business Model Generation is an amazing synthesis of business tools all rolled together into a simple approach. It’s a great way to sketch your business. It helps you think on paper so you can analyze your model more effectively. If I could only have one business book, this might be the one business book to rule them all.
Good to Great is a business book classic. In fact, this is one the main books we used to shape the early days of the Microsoft patterns & practices team. We spent a lot of energy asking the question, what can we be the best in the world at, with the people we’ve got? We put a lot of focus on making sure that people were giving their best where they have their best to give, and leveraging the power of the system. I think it was this ruthless focus on blending passion, purpose, and strengths that accelerated Microsoft patterns & practices through the early days, with a clear differentiation. As one of my colleagues put it, the power was having “architects who could write.”
The Well Timed Strategy is one of those books that really makes you think. You start to see things in new ways. It’s the business book that got me seeing things in cycles. I stopped looking at things in such a static way. I started paying more attention to the ups and downs and the cycles of things. It helps me better understand the mountains and the valleys of the business cycles. I stopped pushing rocks uphill and learned to ride the waves.
I’ll continue to tune and prune my business books collection. Smart people are constantly recommending great business books to me to help me get ahead of the curve and sharpen my business skills. In today’s world, business skills + technical skills are the way forward.