In their Value Disciplines Model, Treacy and Wiersema suggest that a business should focus on one of three value disciplines for success:
- Operational excellence
- Product leadership
- Customer intimacy
This re-enforces the idea by John Hagel and Marc Singer to split businesses into three core types (infrastructure businesses, product innovation businesses, and customer relationship businesses.)
The question of course is whether, does Traecy and Wiersema’s model hold up in today’s world, where business blends with technology, and social media makes customer intimacy a commodity?