Customer Connected Engineering

I posted slides on how we do Customer Connected Engineering at patterns & practices to Shaping Software.  Customers Connected Engineering (CCE) is how we engage customers throughout our product development. We formally engage customers during the planning, development, and release of our deliverables to help make sure our deliverables are customer-driven.  Customers supply the scenarios, help prioritize, and provide feedback helping reduce the gap between what we build and what customers actually need.  It's effectively a prosumer model where the producer pairs with the consumers to improve the results.

Find out more about Customer Connected Engineering including key activities and guiding principles.

Comments (2)

  1. Jack says:

    Good point, Customers are king of marketing, the more customers we get, the more profit we will gain.

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