Strategic Stories


I’m realizing more and more how stories help you drive a point home.  It’s one thing to make a point, it’s another for your story to make the point for you.  If your ideas aren’t sticking, or you’re not getting buy in, maybe a compelling story is the answer. 


Crafting useful stories is an art, and, now, apparently a science.  Srinath pointed me to Stories at Work on 50Lessons.com.    The video shares a story about using stories as a catalyst for change and a recipe for good strategic stories:



  1. Make stories short (1 -2 minutes) so they can be retained
  2. Limit stories to no more than 2 or 3 characters, so it’s easy to follow
  3. Build your story around a singular message.
  4. Tell your story in the present tense so participants can relate
  5. Use powerful images to tie to a theme
  6. Repeat a phrase or word that is the essence of your message

The value of the stories is they help you engage people and they have a more powerful recall than slides, facts and figures.

Comments (1)

  1. Justin says:

    导读今天发现了这篇非常精彩的,内容超级丰富的文章,实在忍不住,转载于此。

    原文地址:http://blogs.msdn.com/jmeier/archive/2008/10/13/effective