I'm not surprised in the least that Firefox was able to secure funding from loyal users to pay for a full page add in the New York times. What I am surprised about is why anyone would say this is the future of PR? I could agree that blogging and social networks play a powerful role in PR, but isn't buying an ad in the NYT a little "old school"? Sure, the exposure will be great, but how sticky will the message be to the readers of the NYT? This feels like a symbol at best.