Optimizing your LinkedIn Experience

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Guy Kawasaki of Alltop’s Holy Kaw!  posted this to Twitter and I just had to share. I’ve added Guy to my stream on a number of social media sites and use his posts two or three times a week. Guy, did you know that you don’t show up in a search on LinkedIn?  Surprised smile

LinkedIn might not boast the coolest reputation on the social networking block, but with more than 100 million users, the site is bubbling over with career-related connection opportunities. Hubspot has compiled the ultimate cheat sheet for mastering the most popular social network for professionals with 20 hidden LinkedIn tricks that will take your profile from Joe Schmoe in a cubicle to Joe Schmooze with a sweet job.

A sampling:

1. Claim your vanity URL . Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: https://www.linkedin.com/in/jimglass. Do so by going here and clicking "customize your public profile URL" down on the right-hand side.

2. Make your blog/website links sexier. Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.

3. Search engine optimize your profile. You can also optimize your profile to get found by people searching LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile such as your headline or summary.

4. Take advantage of "Saved Searches." LinkedIn allows users to create up to 3 saved searches. After conducting a search, clicking the “Save This Search” option allows you to save a search and easily run it again later. You can also choose to receive weekly or monthly reminders via email once new members in the network match your saved search criteria. Just click on the “Saved Searches” tab on the Advanced Search options page and select one of your saved searches to run again.

5. Track company buzz. Company Buzz is a helpful application that allows you to track what people are saying about your company and related topics on Twitter. Just install the application and customize your topics to view tweets, trends, and top keywords.

Read more at HubSpot’s blog: The Ultimate Cheat Sheet for Mastering LinkedIn.