LinkedIn.com is one of my favorite social software adventures. I am also playing with Facebook, so this article was very interesting to me.
From TechCrunch: "LinkedIn, the social network for professionals, is trying to establish itself as a better destination with a stronger presence on the web.
As a better destination, LinkedIn would experience higher levels of user engagement and more page views, which in turn would translate into greater advertising revenue. With a stronger presence, the site would grab mind share away from rising competitor Facebook, which has already become a household name for many."