TMCnet reports: CRM GROWTH AND COMPETITION ON THE UPSWING
In the TMCnet article titled CRM Growth and Competition on the Upswing, dated today, a study conducted by the T.H.G. Sales Automation in partnership with Microsoft is reviewed.
Adoption Rates Increasing
Historically, convincing the Salesforce to actually use a CRM tool has been one of the most serious hurdles in achieving the promise of Return on Investment. The current data however shows a marked increase in adoption rates with 3 out of 4 respondents indicating usage rates in the 75% - 100% range. This, according to Ryan Plourde, COO of T.H.G. Sales Automation, is attributable to dramatic increases in both the ease of use and increased functionality offered by the new generation of systems that have come on the market in the past year. Sales people see more real utility and value in terms of helping them access the right information at the right timeand that translates into closing more sales.