Defining the Microsoft Dynamics CRM Users

Part of creating usable, friendly, and must-have software is based on first studying the users and their needs. The Microsoft Dynamics CRM product team did that and even created a 'People and Departments' mapping so that we could get our heads around the needs of our users.

This Microsoft Dynamics Customer Model visually represents people in different roles, or “personas”. The personas are based on real user data, and create a common language to guide Microsoft Dynamics product design.

There are a number of charts and whitepapers at this site that should be of interest to anyone using or even considering using Microsoft Dynamics CRM 3.0. Our product really is designed to work the way you and your business does.