Why is blogging important to your business? What are some of the best practices when implementing company blogging? Bill Gates sez of Robert Scoble, "You are letting people have a sense of the people here (at Microsoft). You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products."
Naked Conversations by Robert Scoble is great read. A quick glance at the table of contents reveals these interesting chapters:
- Souls of the Borg
- Everything Never Changes
- Word of Mouth on Steroids
... and so on. For those of you who don't know, Robert Scoble is credited with, "single-handedly at first, giving the Evil Empire (Microsoft, who else?) a Human Face ... thanks to his blog." Tom Peters, "The Management Guru." As Robert prepares to leave Microsoft, I wanted to thank him and recommend his most recent book.