Naked Conversations

Why is blogging important to your business? What are some of the best practices when implementing company blogging? Bill Gates sez of Robert Scoble, "You are letting people have a sense of the people here (at Microsoft). You're building a connection. People feel more a part of this. Maybe they'll tell us how we can better improve our products."

Naked Conversations by Robert Scoble is great read. A quick glance at the table of contents reveals these interesting chapters:

  • Souls of the Borg
  • Everything Never Changes
  • Word of Mouth on Steroids

... and so on. For those of you who don't know, Robert Scoble is credited with, "single-handedly at first, giving the Evil Empire (Microsoft, who else?) a Human Face ... thanks to his blog." Tom Peters, "The Management Guru." As Robert prepares to leave Microsoft, I wanted to thank him and recommend his most recent book.

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