How to Get People to Your Blog – Part Deux

A number of bloggers have asked me how to drive traffice to <insert name of your blog here>. I have talked about the technical aspects of getting more people to your blog, but I’ve forgotten one the most basic concepts. Your content has to be interesting and have value to your readers.

Robert Scoble was asked this same question and after looking at the blog in question his response was:

It took me five years of blogging every night to get where I am in traffic.
Patience, patience!
I can only see one post on here.
The first question you have should not be “how do I get more traffic?”
It should be “how can I blog better?”
Traffic FOLLOWS good content. There’s no way around that rule. Well, unless you want to do something salacious.

Eric Gunnerson sez:

1. (For those who can) Move your blog to (or the technet equivalent). You will get much more search engine traffic that way.

2. Establish a history of providing useful content.

3. Find some non-MS bloggers who are doing something in your space, and link to them. Many bloggers read their trackbacks to find other interesting stuff, and if you link to them, they may start linking to you. But you have to be real about this – link to things that your users.

4. Talk more about the problems you’re trying to solve, less about the features.

5. Make sure you link out at appropriate times. The only links in your current post are at the end. Link out to a definition of “Phishing”, for example.

6. You have 4 or 5 comments on your post that you haven’t responded to. Make sure somebody is in charge of answering comments on a daily basis. You may either answer in comments or do a general “FAQ” post, depending on whether you think the answer is of general use.

Comments (11)

  1. From an internal discussion that we had, Jim posts a summary.

  2. PatriotB says:

    I definitely agree with the "Move your blog to" part.  Every day I go to itself and just peruse the headlines and snippets, often clicking on a handful of them–often blogs that I’ve never looked at before (such as this one).  Whereas if you have your blog off on MSN Spaces or Blogger there isn’t a way that I’d just "stumble" upon it.

  3. GauravS says:

    What do you exactly mean by "Make sure you link out at appropriate times"? How does one achieve this?

  4. Jim Glass says:

    Gaurav, whenever you reference another site or blog you should link to it. Also, if you use an acronym or jargon, you might want to link to expedia or wikipedia to define the term.

  5. GauravS says:

    Gotch Ya.. !

  6. ajdotnet says:

    I also agree with the "Move your blog to" part – but how do I do that? doesn’t seem to offer that possibility… :-/

  7. A CRM Riff says:

    &lt;This is a reprise with new info from my March ’06 post " How to Get People to Your Blog "&gt; A number

  8. A CRM Riff says:

    &lt;This is a reprise with new info from my March &#39;06 post &quot; How to Get People to Your Blog