Interesting perspective on SOA and BPM here from Joe , but positioning BPEL as BPM is just wrong. BPM encompasses much more than simple service orchestration. It’s good to see the human element addressed here - there is some interesting work going on in this area.
I assumed that the article was discussing Business Process Management, not Business Process Modeling. Either way BPEL isn't enough to address either of these areas.
BPM apparently also stands for Beats Per Minute in some circles (ones that I'm far too old to be a part of, thank goodness).
Egad, I think I may have opened up a whole new analyst opportunity - acronym overloading. Please forget I even mentioned it.